I’ve been feeling increasingly uneasy about the lack of progress with the course, and also very confused about the emphasis of it. – Where’s it’s headed!.

I initially thought the course was about Internet marketing, that’s what I signed up for and that’s what I want to pursue.

But yesterday it finally dawned on me Why I’ve been feeling increasingly confused.

Alex’s course isn’t about Internet marketing at all, it’s about Internet “Coaching”

How else can I explain Alex’s heavy emphasis on associating ourselves with his name, and his advice “You only need to be one step ahead of the others”, which is what he suggested in his first coaching webinar.

Why is any of this important when I’m looking to learn about marketing on the Internet?

Which “others” is he talking about?

Who do we need to be “one step ahead of”?

It’s finally dawned on me that little of this has any relevance to Internet marketing at all, until you start thinking in terms of Internet coaching that is.

Alex has been talking about a “U-turn” that he’s in the process of making with regard to his own marketing strategy, and now I understand what that U-turn is.

Alex is moving away from marketing products on the Internet, to now marketing himself.

Alex is an Internet coach and he’s teaching his marketing students to become coaches too, hence the emphasis and importance placed on positioning ourselves alongside him.

This also explains why the course is taking so long to get to any kind of marketing substance!

I have great regard for Alex, he has a “Big” personalty and I really don’t have a problem with that.

But, I’m not “Coaching” material by anybody’s measure.

Coaching is all about being in front of an audience – Not what I’m about at all.

Give me anonymity every time!

I’ve had a little contact with a couple of the other students and I fully expect to hear their names mentioned around the Internet a lot in future – I’m looking forward to that and I’m pretty sure they’re going to be successful.

I really do like to applaud other peoples’ successes – unfortunately, a trait I find increasingly rare in the UK.

Sorry Alex, but this isn’t for me at all.

I don’t want to be on stage!

It’s not so much a lack of confidence, more a lack of desire.