The more I think about Alex and what he’s achieving the more I admire his ingenuity.
He’s created a course that in effect promotes himself all the way down the line.

His course, although not the most expensive I’ve come across, is nearly $1000, so it’s not cheap.
The candidates who sign up for it are being encouraged to ride on his coat-tails which should allow them to capitalize on Alex’s success.

In return for the course fee, members of Alex’s group get Alex’s tutoring, a complete ready to go website, a product to sell and a free give-away ebook to encourage people to sign up to the members email list. Alex’s “Profit Pulling Platform” as it’s termed.

I’ve seen this done before but never so comprehensively.

The beauty of all this is that Alex has created what is in effect a Resale Rights product which his students can sell for $97 with the whole focus of the product being Alex and his tutoring.

In effect Alex has charged his students to promote him whilst letting them keep the profits of any sales.

I said yesterday that the focus of the course is not the way that I want to go – I’m no coach, but Alex deserves his success.

He’s really thought this whole thing through.

If his students understand the direction in which the course is taking them, and they apply what they’re going to learn, then there’s no reason why they couldn’t also make a good living off of the Internet.

They could do a lot worse than to follow Alex’s lead.

They should note what Alex is teaching them whilst also paying particular attention to the brilliance of Alex’s own marketing.

I’m beginning to appreciate just what Alex has achieved here although I can’t quite see how I could apply it as the focus is on creating a “personality”

I’m sure even bigger names than Alex can learn something from the way he’s marketed this package.

Good luck to them all!

I’ve been feeling increasingly uneasy about the lack of progress with the course, and also very confused about the emphasis of it. – Where’s it’s headed!.

I initially thought the course was about Internet marketing, that’s what I signed up for and that’s what I want to pursue.

But yesterday it finally dawned on me Why I’ve been feeling increasingly confused.

Alex’s course isn’t about Internet marketing at all, it’s about Internet “Coaching”

How else can I explain Alex’s heavy emphasis on associating ourselves with his name, and his advice “You only need to be one step ahead of the others”, which is what he suggested in his first coaching webinar.

Why is any of this important when I’m looking to learn about marketing on the Internet?

Which “others” is he talking about?

Who do we need to be “one step ahead of”?

It’s finally dawned on me that little of this has any relevance to Internet marketing at all, until you start thinking in terms of Internet coaching that is.

Alex has been talking about a “U-turn” that he’s in the process of making with regard to his own marketing strategy, and now I understand what that U-turn is.

Alex is moving away from marketing products on the Internet, to now marketing himself.

Alex is an Internet coach and he’s teaching his marketing students to become coaches too, hence the emphasis and importance placed on positioning ourselves alongside him.

This also explains why the course is taking so long to get to any kind of marketing substance!

I have great regard for Alex, he has a “Big” personalty and I really don’t have a problem with that.

But, I’m not “Coaching” material by anybody’s measure.

Coaching is all about being in front of an audience – Not what I’m about at all.

Give me anonymity every time!

I’ve had a little contact with a couple of the other students and I fully expect to hear their names mentioned around the Internet a lot in future – I’m looking forward to that and I’m pretty sure they’re going to be successful.

I really do like to applaud other peoples’ successes – unfortunately, a trait I find increasingly rare in the UK.

Sorry Alex, but this isn’t for me at all.

I don’t want to be on stage!

It’s not so much a lack of confidence, more a lack of desire.

Things such as:

1. Article Marketing – Where I’ll be writing articles and posting them to article directories such as Ezinearticles.com
2. Blogging – Obviously
3. Search Engine Optimization - I understand that SEO can take a ton of work, but I’ll give it a go anyway.  Basically  this is all about making the site attractive to the search engines like Google and Yahoo thereby gaining a high ranking in  their search pages and hopefully getting organic traffic from them.
4. Pay Per Click – This is where I pay Google or someone else to run a small ad for me so that when someone searches on Google using a particular term my ad is shown and Google get paid each time someone
   clicks on my ad.  This can be very expensive and again it’s not easy to do it effectively.
5. Link Exchanging – I have links on my website or blog that direct my visitors to someone else’s blog andin exchange they have a link on their site whereby their visitors can link back to me.

As time goes on I’ll be trying these methods and anything else I can think of.