Thanks for your thoughts.

Alex is one of the new breed of marketers and he’s one who’s going lead the pack.

Alex mentioned his U-turn and from what I concluded he’s going to be focusing more on coaching.

I think it was during the first webinar that Alex made the point of needing to be only “one step ahead of the others”.

That only makes sense when you’re talking about coaching students.

Some of Alex’s earlier students who’ve aligned themselves with his name are now going down that same coaching route.

There are many successful Internet marketers who don’t have the high profile of Alex and there’s a reason for that.

They are using a totally different business model.

Alex is marketing his skills as a coach and I think over time his name will become best known for his coaching skills rather than his marketing. (Having said that, of course he’ll keep marketing himself)

He’s changing direction!

Alex is moving into the area of coaching students who will then themselves become coaches.

Coaching is a specialized area and I don’t know of anyone better qualified to teach it than Alex.

Personally though I’m more interested a broader area of marketing, one that isn’t as reliant on personality.

If you have the type of personality that enjoys being in the limelight, I’m sure you’ll do well.

Cheers Keith

I’am curious to see what you do in the near future