Alex Jeffreys is a “Brilliant” marketer.
admin, May 26th, 2010 This is really a continuation of my previous post.
The more I think about Alex and what he’s achieving the more I admire his ingenuity.
He’s created a course that in effect promotes himself all the way down the line.
His course, although not the most expensive I’ve come across, is nearly $1000, so it’s not cheap.
The candidates who sign up for it are being encouraged to ride on his coat-tails which should allow them to capitalize on Alex’s success.
In return for the course fee, members of Alex’s group get Alex’s tutoring, a complete ready to go website, a product to sell and a free give-away ebook to encourage people to sign up to the members email list. Alex’s “Profit Pulling Platform” as it’s termed.
I’ve seen this done before but never so comprehensively.
The beauty of all this is that Alex has created what is in effect a Resale Rights product which his students can sell for $97 with the whole focus of the product being Alex and his tutoring.
In effect Alex has charged his students to promote him whilst letting them keep the profits of any sales.
I said yesterday that the focus of the course is not the way that I want to go – I’m no coach, but Alex deserves his success.
He’s really thought this whole thing through.
If his students understand the direction in which the course is taking them, and they apply what they’re going to learn, then there’s no reason why they couldn’t also make a good living off of the Internet.
They could do a lot worse than to follow Alex’s lead.
They should note what Alex is teaching them whilst also paying particular attention to the brilliance of Alex’s own marketing.
I’m beginning to appreciate just what Alex has achieved here although I can’t quite see how I could apply it as the focus is on creating a “personality”
I’m sure even bigger names than Alex can learn something from the way he’s marketed this package.
Good luck to them all!
Categories: Coaching Alex Jeffreys, Marketing with Alex, supreme marketer
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